Revenue Architecture Diagnostic
“Founders are usually right that something's off, and wrong about what and where. The fee buys the difference between a guess and a verdict you can act on.”
The Problem This Solves
Spending on a fix before you know the real constraint usually means fixing the wrong thing well. The Diagnostic exists to name the actual constraint first — across the six workstreams that make up a revenue architecture — so whatever comes next (a Quick Start, a Sprint, a Fractional CRO seat, or nothing at all) is aimed correctly.
Who It's For
Founders and revenue leaders who know something's underperforming
The current motion isn't converting the way it should, but it isn't clear which of the six workstreams is actually the bottleneck versus just a symptom.
Teams about to commit to a larger engagement
Before signing a Quick Start, GTM Full Sprint, or Fractional CRO retainer, a scored, evidence-based read de-risks the decision about where that spend should go.
Worth knowing going in:
This can come back null. If 4 or more of the 6 workstreams score 4–5, or the primary constraint sits outside what any engagement here addresses, the honest finding is that there's no larger engagement to recommend — and that's reported as plainly as any other result.
What Malcolm Does
A structured intake, followed by a scored assessment across all six core commercial workstreams — GTM Strategy & Playbook, ICP & Market Segmentation, Messaging & Positioning, Sales Process & Tech Stack, Executive Pipeline Development, and Ongoing Strategy & Refinement. Each workstream is scored 1–5 against a fixed rubric; any score of 3 or higher requires a cited piece of evidence — an uncited 3 is scored as a 2. This isn't a subjective read: the scoring criteria are defined in advance and applied the same way every time.
What the Client Receives
A written report naming the primary constraint, the scored breakdown across all six workstreams, and the recommended next step — including, honestly, a recommendation of no further engagement if that's what the scores show.
If a larger engagement is signed within 30 days of the Diagnostic, the full €2,500 fee is credited against it.
Engagement Structure
Duration: 1–2 weeks.
Fee: €2,500 fixed.
Scope: the scored assessment and written report only — no implementation work is included or assumed.
How It Connects
The Diagnostic is the lowest-friction way to start. A single named constraint usually points to Quick Start; two interdependent gaps point to GTM Dual Sprint; three or four point to the full GTM Full Sprint; and a need for ongoing execution, not a bounded fix, points to Fractional CRO.