Fractional CRO & Enterprise AI Growth Strategist

Revenue
Engineered
With Intent.

I partner with B2B technology companies to build scalable revenue architectures — blending enterprise sales leadership with AI-native strategy to accelerate growth across EMEA and global markets.

20+
Years Enterprise Sales Leadership
EMEA
Primary Market Focus
2
Active Fractional CRO Engagements
AI
Native Strategy & Execution
Currently accepting new fractional and advisory engagements for Q2/Q3 2026
Career Background

About Malcolm

Built for the intersection
of revenue and intelligence.

MG 📍 Paris, France — EMEA & Global

I work with technology companies at the intersection of enterprise sales and intelligent systems. My career spans senior revenue leadership at Launch by NTT DATA, Slalom Build, and Verdant AI — with a consistent thread: turning complex, emerging technologies into pipeline, revenue, and lasting customer relationships.

Currently based in Paris with full right to work across Europe, I bring a distinctly global perspective to revenue strategy. My Intentional Intelligence™ framework shapes how I approach GTM architecture — not as a playbook, but as a living system built around the specific context of each client.

I'm actively engaged as Fractional CRO with Astrica (ServiceNow consulting) and Pinetree (AI agents), with a particular focus on EMEA market development, enterprise pipeline acceleration, and positioning modern AI capabilities for enterprise buyers.

Enterprise AI GTM Strategy EMEA Markets ServiceNow AI Agents Revenue Architecture Sales Leadership Fractional CRO

Core Services

What I bring to your
revenue motion.

Each engagement is scoped to your stage, your market, and the specific gap in your go-to-market. These are the areas where I create the most leverage.

01
Revenue Architecture & GTM Design
Build or rebuild the revenue system — ICP definition, sales motion design, territory structure, handoff frameworks, and the metrics that tell you what is actually working.
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02
Enterprise Pipeline Development
Identify and activate enterprise opportunities across EMEA. Develop executive relationships, support complex deal cycles, and operationalize a repeatable outbound engine.
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03
AI-Native Sales Strategy
Position AI products and platforms to enterprise buyers who are skeptical, not yet ready, or under pressure from above. Translate capability into commercial narrative.
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04
Sales Team Leadership & Coaching
Interim or ongoing leadership for AE, SDR, and specialist teams. Build culture, cadence, and confidence — with an emphasis on intentional, values-aligned selling.
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05
EMEA Market Entry & Expansion
Navigate the nuances of European enterprise sales — buyer culture, regulatory context, partnership ecosystems, and localized messaging across France, UK, and broader EMEA.
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06
Executive Advisory & Board Readiness
Support founders and CEOs with investor-ready revenue narratives, board reporting structures, and the commercial credibility needed at Series A and beyond.
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Engagement Models

How we work
together.

Three structured engagement models — each designed for a different stage, need, and intensity of partnership.

Advisory
Strategic Advisory
Monthly strategic guidance for founders and revenue leaders. Ideal for companies preparing to scale, entering new markets, or shaping their AI narrative.
  • Monthly strategy sessions
  • Async Slack / email access
  • GTM review and feedback
  • Positioning and messaging guidance
Project-Based
GTM Sprint
A focused 6 to 12 week engagement to solve a specific revenue challenge — market entry, ICP definition, messaging overhaul, or pipeline kickstart.
  • Defined scope and deliverables
  • Intensive execution support
  • Clear outcomes and handoff
  • Option to extend or transition

The Process

From first call to
compounding results.

Every engagement follows a deliberate sequence — built around deep listening, clear diagnosis, and execution that compounds over time.

01
Discover
Understand your market, team, stage, and the real problem.
02
Diagnose
Audit the revenue system — pipeline, process, positioning, and people.
03
Design
Build the GTM architecture and prioritized action plan.
04
Execute
Lead and support implementation — with your team, not around them.
05
Compound
Build habits and systems that work without me in the room.

Proof Points

What people say about
working together.

"

Malcolm brought a rare combination of strategic clarity and ground-level execution. Within 90 days we had a functioning enterprise pipeline we had been trying to build for over a year.

Founder, AI Platform CompanySeries A — EMEA
"

He doesn't just advise. He asks the question that reframes the entire conversation. That one session changed how we were thinking about our ICP and our positioning entirely.

VP Sales, Enterprise SaaSNorth America
"

The Intentional Intelligence approach is real. Malcolm helped us move away from spray-and-pray and build something deliberate — and we can feel the difference in how our team shows up to deals.

CEO, Professional Services FirmUK & Europe
"

His understanding of how enterprise buyers actually process AI capability — the skepticism, the internal politics, the ROI framing — is something I have not found anywhere else at this level.

CRO, ServiceNow PartnerEMEA Region

Strategic Signals Newsletter

Weekly intelligence on enterprise AI, revenue strategy, and EMEA market dynamics — from the field.

Get in Touch

Let's build something
together.

I take on a small number of engagements at any time to ensure the quality and depth each client deserves. If you're exploring a fractional or advisory partnership, let's start with a conversation.

Email
gillmalcolmg2@gmail.com
Phone
+33 6 95 04 86 70
Location
Paris, France — Serving EMEA & Global
LinkedIn
linkedin.com/in/ai-innovation