A working session.
Not a discovery call.
90 minutes. Your primary commercial constraint named, with evidence. Three specific actions for the next 30 days. Written output delivered the next day.
If a larger engagement follows, the $2,500 is credited in full. If it doesn't, you have a prescription you can execute without one.
"If you can't act on 90 minutes with me, you shouldn't buy a ten-week engagement."
90 minutes. Four phases. Not a conversation — a directed investigation.
Walk me through your last three closed-won deals, then your last three significant losses. The gap between what the motion is supposed to be and what the evidence from real deals shows it actually is — that's where Phase 1 starts.
A directed pass through all six Revenue Architecture System™ workstreams — ICP, messaging, sales process, pipeline development, GTM playbook, and refinement. The goal is to distinguish the primary constraint from the secondary symptoms. Most revenue problems have one upstream cause producing multiple downstream effects.
Three specific actions for the next 30 days. Not "review your ICP" — specific enough that you know what to do tomorrow morning. Each has an owner, a done-when condition, and an expected outcome. Three only: the constraint is the constraint.
A clear recommendation on what — if anything — needs to be addressed at greater depth. If the 30-day plan is enough, that's what you'll hear. If the constraint is a symptom of a deeper architecture problem, you'll know that before you invest in fixing the wrong thing.
Delivered within 24 hours. Three sections. Not session notes — a document you can act on.
The primary workstream identified, the evidence from the session, and an impact statement — quantified where the session produced numbers. Secondary constraints are noted but deprioritised: fix the primary first, then the symptoms.
Three actions in a table: the action, the owner, the done-when condition, and the expected outcome. Plus a short paragraph on what 30 days of execution produces — and what will likely surface as the next constraint once this one is addressed.
The recommended next engagement, why it fits, what it produces specific to your constraint, and what happens if it's deferred. If no further engagement is needed, that's what you'll read. The routing recommendation is honest, not a pitch.
Book any service within 30 days of the Quickstart and the full $2,500 is credited. Revenue Architecture Diagnostic, GTM Playbook, Deal Acceleration, EMEA Market Entry, Fractional CRO — all apply.
100% upfront at booking. Session confirmed on receipt of payment and completed intake.
Because a free discovery call produces a proposal. This produces a written output you can act on regardless of what you decide to do next. The fee also means you complete the intake, show up prepared, and treat the session as a working meeting — not a sales conversation. That distinction is what produces a real constraint identification instead of a presenting symptom.
Yes, if you already know which workstreams are broken and want a full three-session assessment. The Quickstart is for founders who want to validate the constraint before committing — or who want to understand how I work before a larger engagement. If you're already convinced, book the Diagnostic directly.
Then you have written confirmation of your diagnosis, a prescription specific enough to execute, and a routing recommendation that tells you what level of investment the fix requires. Most founders who book the Quickstart have a strong intuition about what's broken. The value is in the evidence, the prioritisation, and the specificity — not in the surprise.
Pre-revenue companies with no commercial motion yet — the Quickstart diagnoses an existing motion, it doesn't build one from scratch. Route to the GTM Playbook first. Also not right for founders who already know exactly what they need and are ready to commit to a specific engagement.
90 minutes.
Your constraint, named.
Complete the booking, receive the intake form, and arrive ready to work. The written output follows within 24 hours of the session.